TL;DR

• Clinics often publish cherry-picked success rates that look good on paper — but don’t reflect your real odds.
• The stat that actually matters? Live Birth Rate (LBR) per cycle started, not just per embryo transferred.
• Our Clinic Matcher ranks clinics using the only metric that combines real outcomes + real costs: Cost Per Baby.
• If you're choosing a clinic, this could save you money, heartbreak, and time.

🎯 Why “Success Rates” Are Misleading

If you’ve been browsing clinics, you’ve seen the headlines:

“Success rates up to 70%!”
“Best HFEA scores!”
“99% satisfaction!”

What they don’t tell you is:

• That 70% might only apply to 25-year-olds with perfect health
• It could be based on positive pregnancy tests, not live births
• Or exclude patients who never made it to embryo transfer

That’s like only counting weddings that make it to the altar — and ignoring the heartbreak before it.

🔍 The Fertility Stat That Actually Matters

✅ Live Birth Rate per Cycle Started

Here’s why this is gold:

• Includes everyone who began treatment, even those who didn’t get embryos
• Tells you your real-world odds of bringing home a baby
• Avoids the trick of inflating stats by only counting transfers

If you want the truth? This is where to start.

💸 Cost Per Baby: The Real Bottom Line

Now let’s talk money.

A clinic might charge:

• £4,500 per cycle, but only a 20% success rate → needs 3–4 cycles → £15,000+
• Another might charge £6,500 per cycle, but with a 45% success rate → needs 1–2 cycles → £11,000 total

❗ The cheaper cycle could cost you more — in every way

That’s why Cost Per Baby is the fertility metric that matters most.

It combines:

• Treatment cost
• Add-ons
• Number of cycles likely needed
• Live birth rate

💔 The Hidden Risk: Overestimating Your Chances

When clinics overpromise, patients:

• Budget for one round and end up doing three
• Delay switching clinics that aren’t working
• Burn out emotionally, physically, and financially

In one study, only 27% of IVF patients correctly estimated their chance of success. Most thought it was much higher.

And that’s not on them. It’s on a system designed to sell hope — not deliver it.

🔧 How MyFertility Helps You Cut Through the Noise

We built Clinic Matcher to rewrite the rules.

It’s the first tool in the UK that:

• Shows verified LBR per cycle
• Highlights Cost Per Baby
• Uses real patient-reported data on costs, cycles, and outcomes
• Compares add-on use and clinic transparency

You get the facts. No sugar-coating. No clinic sales language.

👣 How to Choose a Clinic — Without Getting Burned

Ask every clinic:

1. Is this success rate for my age group and diagnosis?
2. Is it per cycle started, or just embryo transfers?
3. How many cycles do most patients need here?
4. What’s your average cost per baby?

If they can’t answer honestly — walk away.

🫶 Final Thought: Don’t Let Flawed Stats Steer Your Journey

IVF already takes so much from you.

You shouldn’t have to guess what’s real.

You deserve clinics that speak your language — not spin.

🧭 Use Clinic Matcher to compare clinics by actual cost per baby
💬 Or speak to one of our experts to decode your options — no pressure, no upsells, just support.