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Who are we?

We are a patient-focused platform that offers a comprehensive and personalised approach to navigating fertility treatment. 


Our core principle is transparency. We aggregate everything fertility treatment related on a single platform and put you in the driving seat to take control of your journey. 

Our vision is for better, fairer, and more honest fertility treatment. We want every patient to be able to embark on their fertility journeys with confidence, knowing that every step they’re taking is a step closer to completing their family.

What do we do?


We are breaking down barriers and solving the biggest problem in fertility treatment: Access

  • Access to experts in the fertility field

  • Access to impartial facts and information 

  • Access to relevant and accurate data

It is our responsibility to empower you on your fertility journey, to ensure you make informed decisions about your treatment and where and when to have it. Ultimately, giving you control over your fertility journey. 

How do we do it?


Our revolutionary Clinic Finder helps you find clinics based on your budget, the clinics’ verified success rates, location, patient reviews and treatments provided. We do not just recommend clinics we have partnerships with and claim they are the best. We help you find the actual best IVF clinics in the UK for you!


We equip you with up-to-date, unbiased facts and information on fertility treatment, "add-on" treatments, genetic testing, egg freezing, and more so you can make informed decisions via our guides, blog posts, and social media pages

We connect you with leaders in the field of reproductive medicine, embryology, and genetics to get their insights and perspectives on your unique situation, without registration fees, deposits, waiting times, or awkward waiting rooms. Speak to them virtually and skip the waiting lists, wherever you are on your journey, wherever you are in the world.   

We leverage state-of-the-art technology to help you test your fertility and diagnose infertility from the comfort and privacy of your own home with some of the industry disruptors in male and female diagnostics.

We provide you with the support you need along the way to navigate your fertility journey, understand your options, manage your expectations and cope with the stresses and burdens of treatment through expert fertility coaches.

We support you throughout your pregnancy by connecting you with professionals that can give you the best quality of care throughout those vital 9 months.​


We know you are unique!


Fertility treatment should not be a one-size-fits-all solution. We are all different. We focus on these differences to make the difference in your fertility journey. 


Meet the team



Ahmed Amer

MBA, MSc, MEng, DipRCpath 

Ahmed is a senior embryologist with over 12 years of experience in IVF and has been a core member of some of the leading clinics in the UK. He is very passionate about patient education and support, and is a keen advocate of transparency in IVF, especially when it comes to success rates and treatment. This was the inspiration behind his founding MyFertility as a platform to help patients navigate the world of infertility and fertility treatment.

C3EFBC5E-82AF-4B2B-83F7-D1299A066C50 - Maria Banti.jpeg

Maria Banti

Executive MBA, MSc, BSc

Maria is an IVF laboratory director with over 12 years of experience in the field. Having worked at leading clinics in the UK, Greece and the UAE, Maria has established herself as one of the most significant voices for fertility treatment online via her popular social media platforms. Her own personal journey with egg freezing has instilled in her a deep passion for improving the fertility journey for others to make it more personalised, empathetic, and accessible, focussing on each patient’s unique individuality rather than treating patients as mere numbers. As co-founder of MyFertility, Maria’s unique perspective on fertility treatment from both sides of the microscope centers our focus on the patient, first and foremost.

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