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Who are we?

MyFertility is a patient-focused platform that offers a comprehensive and personalised approach to navigating fertility treatment. It is designed with transparency at its core to empower you throughout your fertility journey. 

We understand that starting a family is a big step. Our vision for better, fairer, and more honest fertility treatment makes your first step the right one.

What do we do?


We are here to break down barriers and solve the biggest problem in fertility treatment: Access

  • Access to experts in the fertility field

  • Access to impartial facts and information 

  • Access to relevant and accurate data

It is our responsibility to empower you on your fertility journey, to ensure you make informed decisions about your treatment and where and when to have it. Ultimately, giving you control over your fertility journey. 

How do we do it?


We provide you with a personalised Fertility Journey Map of what your next steps should be and what procedures and tests to consider.

We connect you with leaders in the field of reproductive medicine, embryology, and genetics to get their insights and perspectives on your unique situation, without registration fees, deposits, waiting times, or awkward waiting rooms. Speak to them virtually at your convenience, wherever you are on your journey, wherever you are in the world.   

We leverage state-of-the-art technology to help you test your fertility and diagnose infertility from the comfort and privacy of your own home with some of the industry disruptors in male and female diagnostics.


We provide you with the support you need along the way to navigate your fertility journey, understand your options, manage your expectations and cope with the stresses and burdens of treatment through expert fertility coaches.

We do not just recommend clinics we have partnerships with and claim they are the best. We help you find the actual best IVF clinics in the UK based on verified success rates, location, and price with our innovative Find-a-Clinic tool.

We equip you with up-to-date, unbiased facts and information on fertility treatment, "add-on" treatments, genetic testing, egg freezing, and more so you can make informed decisions via our guides, blog posts, and social media pages

We support you throughout your pregnancy by connecting you with professionals that can give you the best quality of care throughout those vital 9 months.​


We know you are unique!


Fertility treatment should not be a one-size-fits-all solution. We are all different. We focus on these differences to make the difference in your fertility journey. 

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